The Game of Monopoly
The year 1933 was bleak. The weather was bad.
The economy was bad. Charles Darrow of Germantown longed to
visit Atlantic City as he had often done so in the past, but
the depression had left him little money. As the next best
thing to being there, Darrow concocted a little diversion.
He invented a game based on the streets of Atlantic City:
Boardwalk, Park Place, Baltic Avenue, and the rest. He called
this new game Monopoly. It was all about making and spending
money, some thing everyone wanted to do during the depression.
Darrow showed the game to a few friends, and they liked it
enough to want copies. Darrow made a few copies by hand, and
thinking that he had a good idea, showed the game to Parker
Brothers. But Parker Brothers considered the game too complicated
to be successful.
Not willing to stop, Darrow managed to raise enough money
to have some sets printed and offered them to Wanamaker's
Department Store in Philadelphia. Very quickly Monopoly became
the rage of the city. People who normally went to bed by nine
o'clock would find themselves still trying to buy Boardwalk
at two in the morning. The game was addictive. After this
success, Parker Brothers took a second look and the rest is
history. Today, Monopoly is licensed in over eighty
countries and in twenty-three languages.
SUCCESS TIP: If you have an idea
you think will sell, you may have to prove you have a winner
before any major company will be interested.
Arni Nashbar
In 1974, Arni Nashbar, a New Middletown Ohio advertising man, started a bicycle parts mail order company out of his home with $1,000. Ten years later, his company was grossing six million plus.
Conrad Hilton
A man visiting a small boomtown called Cisco, Texas, noticed a lot of activity at the town's little hotel. Thinking that it was likely that ALL boomtown hotels did exceptionally well, he was immediately intrigued. This young man had always wanted to be a banker but put this idea on hold. His name, Conrad Hilton.
Building Quality
An elderly carpenter was ready to retire. He
told his employer of his plans to leave the house building
business and live a more leisurely life with his wife and
family. He would miss the paycheck, but he needed to retire.
The employer was sorry to see his good worker go and asked
if he could build just one more house as a personal favor.
The carpenter said yes, but it was easy to see that his heart
was not in it. He resorted to shoddy workmanship. It was an
unfortunate way to end his career.
When the carpenter finished his work, his employer came to
inspect the house and afterwards handed the front-door key
to the carpenter. "This is your house," the employer
said, "my gift to you for your years of quality workmanship."
The carpenter was shocked and ashamed. If he had only known
he was building his own house, he would have done it all so
differently.
MORAL OF THE STORY: Think of
yourself as the carpenter. Think of your life as a house.
Each day you hammer a nail, place a board or erect a wall,
so build wisely. It is the only life you will ever build.
Every Customer is Important
In the old days, when everything was much cheaper, a 10-year-old
boy entered a hotel coffee shop and sat at a table. A waitress
put a glass of water in front of him. The boy asked, "How
much is an ice cream sundae?"
"Fifty cents," replied the waitress.
The little boy counted the coins in his hand. "How much
is a dish of plain ice cream?" he asked.
Some people were now waiting for a table and the waitress
became impatient. "Thirty-five cents," she said
brusquely.
The little boy again counted his coins. "I'll have the
plain ice cream," he said.
The waitress brought the ice cream, put the bill on the table
and walked away. The boy finished his ice cream, paid the
cashier and departed. When the waitress came back, she wiped
down the table and then swallowed hard at what she saw. There,
placed neatly beside the empty dish, were two nickels and
five pennies - her tip.
"Kindness": The Key to Customer
Service
Kindness is the only service that will stand the storm of
life and not wash out. It will wear well and be remembered
long after the prism of politeness or the complexion of courtesy
has faded away. When I am gone, I hope it can be said of me
that I plucked a thistle and planted a flower wherever I thought
a flower would grow.
Unknown
Today is a new day. Hence,I refuse to be shackled by yesterday's
failures. What I don't know will no longer be an intimidation;
it will be an opportunity. I will not allow people to define
my mood, method, image, or mission. I will pursue a mission
greater than myself by making at least one person happy he
saw me. I will have no time for self-pity, gossip, or negativism
... from myself
or others.
Max Lucado
Lincoln's Road to the Whitehouse
1831 |
FAILED in business. |
1832 |
Defeated for Legislature. |
1833 |
Second failure in business. |
1836 |
Suffered nervous breakdown. |
1838 |
Defeated for Speaker. |
1840 |
Defeated for Elector. |
1843 |
Defeated for Congress. |
1848 |
Defeated for Congress. |
1855 |
Defeated for Senate. |
1856 |
Defeated for Vice President. |
1858 |
Defeated for Senate. |
1860 |
ELECTED President. |
Do Not Limit Your Potential
Flea trainers have observed a strange habit of fleas which
they have been able to use to train them to jump and perform
within a confined space.
Fleas are trained by putting them in a cardboard box with
a top on it. The fleas will jump up over and over again and
will keep hitting the top of the cardboard box. However, over
a period of time something strange happens. The fleas continue
to jump, but they no longer jump high enough to hit the top.
When the trainers take off the lid, the fleas continue to
jump, but they now will not and cannot jump out of the box.
Why? The reason is simple. They have conditioned themselves
to jump only so high, and once they have done so they can't
change!
Strangely enough, people, who are suppose to be much wiser
and self aware than fleas, do the same thing. We restrict
ourselves and never reach our potential. Just like the fleas,
we fail to jump as high as we can, thinking we are doing all
we can do.
Edmund Scientific
In 1942, Edmund started his own scientific equipment business by selling damaged, chipped-edged lenses for $1 through $9 classified ads. Now his company, Edmund Scientific produces more than $23 million in revenue per year and employs more than 160 people.
NuSkin International
In 1984, starting with $5,000 in start-up capital, Blake M. Roney created a multi-million dollar network marketing company called NuSkin International. The company, in particularly, has targeted the health and beauty needs of the aging baby boomers using high quality ingredients and a legion of network marketing distributors.
Noxzema
A Baltimore druggist named George Bunting noticed that the
skin salves then available had unpleasant odors and that they
stained clothing. Customers complained about this, and so
he put some soothing ingredients into a cosmetic cream. The
first customer to try it raved about it, saying it, "knocks
eczema out." The statement led Bunting to name the product
Noxzema. The rest, is history.
Charles Atlas
Atlas was a poor immigrant boy from Calabria Italy whose
real name was Angelo Sicilano. Unhappy with his physical
condition, he studied lions stretching in their cages, and
shortly later developed a series of exercises he called:
Dynamic-Tension. In short order, he doubled his weight and
became an artist’s model and strongman. He then sold
thousands of body building courses through comic book ads
that featured the famous slogan below.
FAMOUS SLOGAN: "I use
to be a 97 pound weakling."
See GB4 "Studying
The Lives of Successful People" for 24 other stories.
Spic and Span
A Michigan homemaker needed a stronger household cleaner. The items on the market just weren't good enough for her. So she did a little research and came up with ingredients for a more effective product, called Spic and Span.
Joe Cossman
Joe Cossman grossed more than $25 mil-lion selling mail-order
ant farms, toy sol-diers, garden sprinklers, fly-poison, potato
spud guns and shrunken heads. He started as an entrepreneur
after World War II, working after hours from his $35-a-week
job with a beat-up typewriter on his kitchen table. His first
successful product made him $30,000 in less than one month.
In his book, How I made $1 Million in Mail Order, Cossman
describes how someone once brought him an unsuccessful mail
order product and offered to sell him the rights. The product
consisted of earrings with little bells attached. Cossman
renamed the product “mother-in-law earrings” targeted
them to newlyweds and managed to turn this mail order loser
into a mail-order win-ner. Cossman claims he spends at least
one full day a month at the public library.
ADVICE: "Effort means nothing
without results."
See GB4 "Studying
The Lives of Successful People" for 24 other stories.
Lillian Vernon
Any item can be personalized but some items lend themselves to personalization better than others. Back in 1951, Lillian Vernon started a small mail order company in her kitchen. Her first product was a monogrammed leather belts. Today, her company, Lillian Vernon Inc., which specializes in personalized mail order items (catalog sales, gift items, toys and games), in 1995 brought in $222 million in revenues. Her company employs more than 900 people.
Knott's Berry Farm
The Knott's Berry Farm entertainment park, began as a small
entertainment feature to keep diners occupied while they waited
for seats at the Knott family restaurant.
H & R Block
Incorporated in 1955, H & R Block excelled in preparing individual federal tax returns. Recognizing the growing complexity of tax forms, the Blocks offered a trustworthy and accurate service, and quickly gained a high reputation. Rapid franchising made competition difficult.
J. Paul Getty
Disliked by many, held in awe by others, J. Paul Getty was a man whose contradictions were more intriguing than his consistencies. He was a billionaire who never set out to strike it rich, a public benefactor who had been accused of being a Scrooge, and a man of decision who liked to procrastinate. He was also a man of precision who lived in chaos, a builder of huge ships, which he never traveled on, a deep reader who had no personal philosophy, and a family man who had been divorced 5 times. He once sent the following to a magazine requesting a short article explaining his success: "Some people find oil. Others don't."