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November 15
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The Entrepreneur's Guidebook Series
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SMALL BUSINESS Planning & Information Guides from The Entrepreneur's Guidebook Series. User Agreement |
(Index)
Learning Why Companies SUCCEED and
Why They FAIL
Outlines 34 characteristics successful companies
have in common, 12 reasons why companies fail due to management
blunders and 33 specific characteristics of unsuccessful companies.
Also, contains numerous graphs and charts. No business should
start without reading this guidebook first.
510K 45p.
(Index)
Exploring TOP BUSINESSES of
the Future
Identifies ten top business areas of the future. Explains
why these areas look promising. Also, identifies six types of
businesses most would-be and start-up entrepreneurs are better
off avoiding. Informative read.
308K 23p.
(Index)
Selecting PROFITABLE Small
Business PRODUCTS & SERVICES
Lists over 2000 profitable small business products
& ideas under 24 areas of classification. Highlights dozens
of success stories. This comprehensive guidebook is a gold mine
of small business ideas.
927K 93p.
(Index)
Researching HOT NEW IDEAS
for Products & Services
Describes the process of market research. Shows how to
collect primary data using survey, observation, experimental,
and investigative methods. Lists over 200 places to look for secondary
data including government centers, on-line databases, trade directories
and other reference works. Highly useful resource.
796K 81p.
(Index)
EVALUATING Business Opportunities
Under eight categories of analysis, ranging from market
demand to profit potential, lists 80 product & service "drill"
questions. Outlines four methods of evaluating entrepreneurial
ventures. Includes a summary list of what makes a profitable product
or service, as well as, two printable evaluation forms. Very comprehensive.
Gives you an excellent idea of what makes a business idea worth
pursuing.
429K 39p.
(Index)
Finding the Best BUSINESS LOCATION
Highlights over 50 factors that entrepreneurs need
to consider when choosing a location site. Also, discusses special
location concerns for different types of businesses and the pros
and cons of 20 types of locations (e.g., mall locations, downtown
locations and neighbor strip mall locations). Concludes by providing
renovation strategies, tips for designing floor plans, and reasons
for creating a good mailing address. Contains numerous helpful
checklists, 2 fill-in-the-blank "Choosing a Location"
forms, and floor-plan diagrams.
571K 59p.
(Index)
Choosing the Right LEGAL FORMATION
Shows the pros and cons of forming a sole-proprietorship,
partnership or corporation. Also, discusses forming a limited
partnership, joint venture or a U.S. sub-chapter S-corporation.
390K 35p.
(Index)
NAMING Your Company &
Products
Contains 26 twenty strategies for naming a company (with
examples) and 13 strategies for naming a company product or service
(with examples). Also outlines 8 christening don'ts, such as:
"Don't be cute" and "Don't get carried away with
alliteration and other linguistic tricks."
162K 19p.
(Index)
Designing LOGOS, BUSINESS
CARDS & BUSINESS STATIONARY
Gives 7 reasons why every company needs a logo.
Shows how to design a logo in 8 easy steps, a business card in
5 easy steps, and business stationary in 5 easy steps. Also, describes
6 commonly used special effects to add pizzazz to your designs.
280K 28p.
(Index)
Writing a Company SLOGAN &
MISSION STATEMENT
Gives 12 strategies for writing great slogans (provides
numerous examples) as well as 7 slogan writing pitfalls. Explains
the importance of having a well-defined mission statement, how
long a mission statement should be, and how to write a mission
statement in four easy steps. Concludes with a short story called
the "Naked Peach" which underscores the importance of
having a central purpose in life, the simpler the better.
200K 28p.
(Index)
Opening COMMUNICATION CHANNELS
Discusses how a business can incorporate basic
communication systems into their operations from answering machines
to 800 numbers. More specifically, this guidebook discusses whether
or not a business should install a dedicated fax line, how to
improve business telephone etiquette, and the pros and cons of
basic telephone services such as call-waiting, voice mail, and
call forwarding.
184K 29p.
(Index)
Selecting Computer SOFTWARE
Explains what computer software can do for you
and what it can't. Helps you choose an operating system, basic
business software and specialized business applications. Highlights
database, spreadsheet and word processing programs as well as
accounting packages, contact management programs, office suites,
shareware and much more. Concludes with 23 software-buying tips.
256K 55p.
(Index)
Buying Computer HARDWARE
Explains 5 basic types of computer systems, the
ten essential components of all computers and over a dozen highly
recommended options. Includes more than 20 descriptions of other
computer goodies and accessories worth considering. Also gives
a step-by-step procedure for putting together your own computer
from scratch.
411K 110p.
(Index)
Getting CONNECTED
Provides tips on how to buy a fax/modem. Shows
you what to look for when selecting an Internet service provider.
Also explains the five major components of a network and how easy
it can be to install your own local area network.
243K 54p.
(Index)
Getting PRINTED
Provides tips and strategies for working with printers.
Explains basic binding processes and how to choose paper. Describes
printing design & layout terminology. Provides three easy-to-use
printing quotation forms.
280K 47p.
(Index)
Avoiding the COMPUTER BLUES
Provides more than 50 tips and strategies to help
you avoid the hardware, software, carpal tunnel syndrome and computer
crime blues.
167K 24p.
(Index)
Adopting an Easy-to-Use ACCOUNTING
SYSTEM
Discusses the importance of setting-up an accurate
and easy-to-use accounting system. Reviews the basics of the accounting
cycle. Provides two easy-to-use accounting systems, including
forms, as outlined in American and Canadian tax and small business
guides. Also details where to go to obtain popular paper-based
and computer software systems. Gives 19 strategies for getting
the most out of your accounting system.
723K 163p.
(Index)
Managing INVENTORY
Details the specifics of controlling and monitoring
inventory. Shows how to use and fill-in the two most important
record-keeping forms of any inventory control system: a "Period
Ending Inventory Record" as well as "Inventory 'In-Stock'
Record."
306K 62p.
(Index)
Setting-up an Efficient ORDER ENTRY
System
Provides strategies to help you process and keep track
of customer orders. Shows how to simplify the buying process for
your customers based on an analysis of their buying habits and
practices. Discusses areas in the ordering process that hinder
buying decisions and then offers solutions to remove these obstacles
permanently. Provides an example of a sales order, invoice, purchase
order and return authorization form.
224K 35p.
(Index)
Getting INSURANCE
Outlines the three basic categories of insurance
coverage. Describes 21 common types of small business insurance.
Presents 7 steps for developing an insurance plan. Provides 15
strategies to help readers get the best insurance coverage for
their budget. Explains the importance of developing risk-management
strategies that can help limit insurance needs, reduce premiums
and provide greater protection.
230K 44p.
(Index)
Protecting Your Intellectual Property with
COPYRIGHTS, PATENTS&TRADEMARKS
Explains the details of copyright, trademark and patent
protection. Describes 12 additional ways your can protect your
ideas including suing for libel or breach of confidence.
234K 51p.
(Index)
Understanding business LAWS,
REGULATIONS and ETHICAL CODES
Describes important business related American and
Canadian laws and the regulatory agencies responsible for enforcing
those laws. Provides a list of over 30 regulatory and ethical
codes and how they affect the way a business should be run.
203K 28p.
(Index)
LICENSING Your Operations
Summarizes how to register a business in either the U.S.
or Canada. Provides a registration checklist as well as 2 charts
that outline common types of retail and services businesses that
require special licenses.
204K 37p.
(Index)
Opening a BUSINESS BANK ACCOUNT
Gives 4 strategies to help readers select the right
bank for their checking account, 4 strategies to help them get
the most out of their checking account, and 4 strategies to help
them get the most out of their savings. Also shows how to fill
out a bank deposit slip and 10 ways readers can improve their
credit rating.
158K 20p.
(Index)
Finding and Hiring Qualified PERSONNEL
Describes important issues in the recruiting process.
Gives 5 strategies for finding job applicants, 4 strategies for
hiring the right people and 9 reasons not to hire anyone. Explains
7 important areas of employee compensation. Underscores the importance
of writing a job description and employee handbook (provides examples).
Shows how to develop an application form and improve your interviewing
skills. Concludes by listing a collection of over 200 interview
questions under 4 categories.
305K 68p.
(Index)
Using TEMP SERVICES & CONTRACT
LABOR
Explains the pros & cons of using a temp service
for general, office and executive help as well as the pros &
cons of leasing employees. Also summarizes how to contract an
ad agency, consultants, recruitment agencies, models, payroll
services, photographers, and sales representatives. Details the
ins & outs of hiring casual labor and how to create a consortium
of professionals.
196K 36p.
(Index)
Weighing the Pros & Cons of EXPANSION
Outlines when a company should actively pursue
growth, how fast it should expand and how big it should become.
Highlights the advantages of being small and the advantages of
being big. Also outlines the major components of an expansion
budget.
165K 21p.
(Index)
Establishing a Long-term STRATEGIC
PLAN
Describes step-by-step how to organize and run
a strategic planning session. Includes how to assess your current
situation, redefine your mission statement, quantify long-term
goals, establish tactical objectives, delegate responsibilities
and monitor progress. Comes with an easy-to-use progress report
form.
179K 26p.
(Index)
Starting & Operating a MANUFACTURING
Business
Summarizes 8 different types of manufacturing businesses.
Provides 12 manufacturing start-up strategies and 9 manufacturing
operating strategies. Explains special budgeting considerations
in manufacturing operations.
185K 23p.
(Index)
Starting & Operating a WHOLESALE
Business
Summarizes 6 different types of wholesale operations. Provides
12 wholesaling start-up strategies and 9 wholesaling operating
strategies.
158K 17p.
(Index)
Starting & Operating a RETAIL
Business
Summarizes the similarities and differences between outlet
and non-outlet retailers. Provides 12 retailing start-up strategies
and 9 retailing operating strategies. Also provides 11 window
display strategies and 13 common mistakes made by small retailers.
242K 38p.
(Index)
Starting & Operating a SERVICE
Business
Summarizes 7 types of service business and what makes the
service industry unique. Provides 12 service business start-up
strategies and 9 services business operating strategies. Also
provides a general plan of action for starting a consulting service
and a more specific plan of action for starting an image consulting
service.
172K 22p.
(Index)
Starting & Operating a MAIL ORDER
Business
Summarizes 3 types of mail order businesses. Provides 23
mail order start-up strategies and 55 mail order operating strategies.
206K 41p.
(Index)
Successful Business Planning in 30 Days combines the best features and benefits of the The Entrepreneurs' Guidebook Series in an easy-to-use format! It is a key tool in getting you informed, getting you motivated, and getting your business plan written and your business started!
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