• Easy to get lost in (users can get confused bouncing around from one link to the next)
  
  
• Unstructured
  
  
• Non-interactive (although this is changing)
  
  
• Complex (the amount of information on the Web is mind-boggling)
  
  
• Time-consuming (because it is non-linear and invites exploration. NOTE: Research by Thaler [1997, as cited in Fahy 1999, 181] shows that "employees in a 1997 survey reported spending an average of 90 minutes per day visiting sites unrelated to their jobs").

© 1999 by Peter J. Patsula