| "Strategies consistent with social
learning theories include mentoring, apprenticeship, on the job training, and
internships" (Ross-Gordon 1998, 217). Each involves learning in a social situation
whereby novice learners model more experienced teachers or coworkers. Kearsley (1994c)
provides the following example of social learning:
The most common (and pervasive) examples of social learning situations are television
commercials. Commercials suggest that drinking a certain beverage or using a particular
hair shampoo will make us popular and win the admiration of attractive people. Depending
upon the component processes involved (such as attention or motivation), we may model the
behavior shown in the commercial and buy the product being advertised.
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© 1999 by Peter J. Patsula |
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