BANDURA - Applying Learning Theories to Online Instructional Design

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B) Practical Application (Principles)

In applying Bandura’s Social Learning theory, Kearsley (1994c) suggests keeping the following principles in mind:

  1. The highest level of observational learning is achieved by first organizing and rehearsing the modeled behavior symbolically and then enacting it overtly. Coding modeled behavior into words, labels, or images results in better retention than simply observing.

  2. Individuals are more likely to adopt a modeled behavior if it results in outcomes they value.

  3. Individuals are more likely to adopt a modeled behavior if the model is similar to the observer and has admired status and the behavior has functional value.

© 1999 by Peter J. Patsula

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