Invitation to Open a Preferred Customer Loyalty Account

Dear [Customer],

We would like to extend our invitation to you to open a Preferred Customer account with [Name of Store]. Once you have signed and returned the enclosed card, we will have a Preferred Customer card made for you to use. This card offers you a 10% discount off all purchases, as well as the luxury of making selections from our catalog in the comfort of your home and having us ship the purchases to your door step. There are other privileges that our Preferred Customers enjoy, which are outlined in the [Name of Store] Preferred Customer booklet that you will receive upon opening an account.

If you would enjoy having this card and becoming a Preferred Customer at [Name of Store], why not return the enclosed card today?